Have you been racking your brain trying to figure out the best way to get the most out of your LinkedIn profile but are seemingly getting nowhere?
Don’t fret. With this article, you will learn important tips and secrets to effectively use the world’s largest professional networking platform. Over 670 million LinkedIn members worldwide use the site to reach out to clients, business associates, and recruiters.
But if you use it smartly, LinkedIn can do so much more than that for you – it can help you learn about market trends, gain industry knowledge, find new opportunities, and so on.
The key to all this world of advantages lies in learning how to curate your LinkedIn profile and making proper use of the tools at your disposal.
Here are 5 ways to get the best from your LinkedIn profile
1) Upload the right photo
Did you know that, according to LinkedIn, members with a profile photo can get up to 21 times more profile views than members without?
You need to keep in mind that not just any photo will do. Unlike social media, namely Facebook, Twitter, and others, LinkedIn requires a professional-looking photo. After all, you need to let people know you mean business.
2) Make your profile eye-catching and unique
LinkedIn’s internal search algorithm only scours profiles that rank as “complete,” and these are far more likely to get people’s attention. It is therefore primordial to complete yours.
Take the time to carefully fill in all the main areas of your profile, namely the headline, summary, work experience, skills, and education. Do not forget to include any volunteering or side projects you might have worked on.
LinkedIn indicates the level of completeness of a profile through an “All-Star” status – this is exactly what you need to aim for.
The more effort you put in into completing your profile, the higher you will rank in recruiters’ search results when they’re screening candidates.
3) Refine your headline
By default, LinkedIn fills your headline with the position you currently occupy and in which organization. The glaring mistake most people commit is leaving this bland info in there, as is.
Not making the simple effort of changing the LinkedIn default can you cost a lot more than you may realise. It is one of the first things a recruiter will see when landing on your page.
In today’s day and age, time is a very precious commodity. Hence, recruiters are likely to only spend a couple of seconds on your profile before making a mental note on whether you’re worth a shot or not.
To stand out, it is imperative you take charge of your headline and that you highlight your specialty, stress the added value you can offer, and infuse a little enthusiasm in your own objective.
4) Use your profile for self-marketing
It is very easy to think of LinkedIn as a fill-in form. Many people think it’s enough to fill in the blanks, switch the status to “open to new opportunities” and job offers will start pouring in.
This is a very misconstrued idea of the platform’s reality – LinkedIn is so much than a medium to showcase your resume! Your profile is not only intended to be seen by recruiters and employers but it is also a means for you to reach out to people.
Use important keywords, such as terms or phrases people in your industry or line of work are likely to use, in your headline and posts.
You can also follow companies and keep track on the activities of a company — if you see someone quitting a company you want to join, for instance, it might be the ideal time for you to reach out to the HR department.
5) Make LinkedIn’s Algorithm work for you
Over the past few years, LinkedIn has evolved from being a mere recruitment platform to being a gigantic professional network. People can now do more than connecting with each other.
LinkedIn users can participate in conversations in two distinct roles: as creators who share posts, and as viewers who read those posts and engage with them.
The best way you can boost the visibility of your profile, thus making yourself more known and prone to discovering new opportunities, is by creating relevant posts about your field or your industry. Do not forget to tag relevant companies/ important figures, use keywords in a well thought out manner, and include relevant hashtags.
Making the most out of your LinkedIn profile might not be as simple as flipping a switch, but it is not rocket science either. When used aptly and deftly, LinkedIn can make magic happen in your career’s development.